Top 12 Recruiting Techniques to Get From 0 to 60 on Twitter
Webinar overview:
To culminate Glenn's highly-acclaimed and well-attended 2009 webinar series for SMAGC on social recruiting, he's back to show us great 100% no-cost methods to take advantage of the hottest Web 2.0 tool, Twitter.com. Recruiters can't ignore the online service that's grown over 50 times since February 2008 -- from 475,000 unique visitors to over 25 million today, and shows no slowdown signs of a passing fad!
If you've never used Twitter or haven't figured out how it can be valuable in recruiting, learn the dozen must-do things to get you up and running from this Master Cybersleuth, including:
- How to set up an optimized account/profile
- Jump-starting your network through existing connections
- Understand open vs. direct messaging vs. retweeting; - using Twitter with your (or others') mobile devices
- How to source using Advanced Search on Twitter as well as the best third-party Twitter search tools, including targeted search by biography, location, hashtags, etc., both for candidates and new business leads
- Connecting to experts and top influencers by geography
- How to post jobs
- Automatic alerts sending relevant Twitter activity to your email inbox
But Twitter isn't just sourcing and networking with passive prospects; it's a powerful recruitment marketing platform that no search firm or corporate recruiting department can afford to ignore.
To that end, Glenn will show you his Twitter command dashboard that shows just what you need to see (and how to duplicate it free) and take you through his other favorite no-cost third-party tools that largely automate his Twitter marketing, search and tracking.
Then he'll share tips & tools for how to:
- Dramatically build your followers among appropriate audiences
- Go beyond the 140-character tweet limit
- Push your tweets, blogposts and other interesting content to dozens of microblogs and social networks from one place
- Do Group Tweeting to generate a mix of content that keeps it fresh and makes you a viral must-follow
- Generate useful metrics to gauge the effectiveness of your Twitter activity
Learn how to source talent and market yourself and your firm the *right* way through Twitter. The best part? Every method he'll show you is completely no-cost, and Glenn connects the dots for you by taking you through step-by-step in a recruiter's context so you'll be able to replicate them immediately back at your desk.
You'll leave this jam-packed 90-minute session confident to delve into Twitter and feel productive, while your less-savvy peers muddle around and waste their time!
Key Takeaways:
- Learn the advanced search hacks that go way beyond basic site:twitter.com to source targeted talent
- How to build and maintain a following in this booming online community to create a successful personal and employer brand
- What kinds of pervasive searches/alerts are most helpful and how to set them
- The best productivity-boosting free Twitter applications/tools that extend your e-marketing reach by more than an order of magnitude
About the speaker:
ACES CyberSleuth Glenn Gutmacher
Glenn is JobMachine Vice President for the Arbita Consulting & Education Services (ACES) division. Since 1997, Glenn has consulted and provided workforce development workshops for recruiting teams at numerous companies from the Fortune 500 and top-tier staffing firms to solo headhunters and corporate recruiters "in between" gigs. Before joining JobMachine in 2008, Glenn was a senior recruiting researcher for Microsoft’s Global Central Sourcing Team for over 3 years. His previous two years as lead Internet sourcer and career site webmaster for Getronics North America (now a division of Compucom) included projects from executive level on down, and his work contributed meaningfully to two ERExcellence Awards finalist nominations.
In 1996, he founded one of the world’s first regional newspaper job boards, winning the international newspaper industry's two most prestigious awards in 1998. In 1997, Glenn created one of recruiting's first Internet sourcing seminars, the expanded online version of which remains popular. He was the official Internet recruiting certification instructor for various associations and remains a leading innovator in sourcing methods and applying Internet recruiting tools. Besides articles for recruiting trade publications and portals, this Yale graduate writes the highly-regarded blog, Advanced Online Recruiting Techniques.
Date and time:
Thursday, November 19, 2009
12:00 p.m. - 1:30 p.m. CST
Price:
SMA of Greater Chicago Members - FREE
Non-Members - $35
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